La Mesa News Briefs: Dec. 22, 2017

Community Relations and Veterans Commission rep sought

On Dec. 14, the city of La Mesa announced that applications are being accepted for its Community Relations and Veterans Commission senior representative. The city is looking for an appointee who is a resident elector of the city of La Mesa and is not less than 55 years old at the time of the appointment.

The senior representative on the Community Relations and Veterans Commission works with other community volunteers to address the needs and concerns of senior adults, the disabled, veterans, and the community-at-large, and develop activities that promote positive community relations in the city of La Mesa.

Commission meetings are held on the fourth Wednesday of each month at 5:30 p.m. in the La Mesa Adult Enrichment Center, located at 8450 La Mesa Blvd.

Applications are available on the city’s website,, or at La Mesa City Hall, 8130 Allison Ave., during normal business hours.

For more information, call the Office of the City Clerk at 619-667-1120 or visit the city’s website.

USE Credit Union opens ‘flagship’ branch in La Mesa

USE Credit Union has relocated its La Mesa branch to a new shopping plaza at 8216 Parkway Drive in the heart of La Mesa. The new branch opened Oct. 16 and serves La Mesa and surrounding neighborhoods.

The interior of the new USE Credit Union branch in La Mesa (Courtesy USE Credit Union)

Before the move, the credit union has served the La Mesa community for over 16 years at another location.

“The traditional branch format has served its purpose for decades, but times are changing,” Billie Cardenas, vice president of retail and marketing, said in a press release. “Our new La Mesa location features cutting-edge technology combined with a more inviting branch environment that supports more in-depth conversation with our members. We’re creating an extraordinary banking experience unlike any other in San Diego.”

The look and feel of the new branch reflects the latest concepts in branch design. USE Credit Union’s La Mesa branch replaces a long-standing fixture — the teller line — in favor of more employees with mobile tablets welcoming members as they enter the branch. State-of-the-art self-service teller machines supplement a full complement of associates who are available for more in-depth conversations on a range of banking services, including buying a car, purchasing or remodeling a home, consolidating bills, and more.

USE Credit Union’s new branch is a reflection of the digital-first economy that allows consumers to complete many banking transactions on their own.

“Thanks to the branch’s unique design and digital footprint, we consider this our new flagship design,” said Jim Harris, president and CEO. “We think our new branch gives our members and the public the best of both worlds: state-of-the-art technology plus a highly-trained staff that can provide one-on-one financial guidance.”

The credit union features open-concept architecture, multiple comfort areas, community tables, booth-style seating, and several offices for more privacy. The branch also features a private community room that can be reserved by nonprofits and other community groups. Universal bankers roam the branch with tablets capable of conducting a variety of transactions.

Aa a personal touch, the La Mesa branch features a towering “Dream Wall” with hundreds of slots for members and the community to write down and memorialize their dreams. The wall pays homage to the company’s long-held vision to “transform lives by making dreams happen.”

Senior retirement living community recognized

Waterford Terrace Retirement Community, an all-inclusive independent living senior retirement community in La Mesa, located at 5580 Aztec Drive, has received the 2018 Best of Senior Living Award from, the largest ratings and reviews site for senior care and services in the United States and Canada.

Waterford Terrace Retirement Community in La Mesa (Courtesy Sunshine Retirement Living)

The award recognizes the best of the best of in-home care, assisted living and other senior living providers based on the online reviews written by seniors and their families.

Now in its fifth year, the awards program tabulates over 150,000 reviews to identify the highest quality care providers. To qualify for the award, care providers must have maintained an average overall rating of at least 4.5 stars while receiving four or more new reviews in 2017. Of the nearly 45,000 communities listed on, just over 1,600 received the award.

“The Best of Senior Living award is especially meaningful as it represents real world, honest feedback from our valued residents and their families,” Luis Serrano, CEO of Sunshine Retirement Living, said in a press release. Sunshine Retirement Living is the management company for Waterford Terrace.

“Our amazing team in La Mesa truly exemplifies our company’s core values of people, passion and excellence, and have made Waterford Terrace a wonderful home for our residents, providing comfort and compassion in a welcoming, safe and nurturing environment. We are so very proud of this honor and to be recognized in the top 1 percent of senior living providers.”

La Mesa resident models as ‘Hardware Lady’

Kelly Zive models as the iconic “Hardware Lady” for San Diego Hardware’s 125th anniversary celebration. (Courtesy San Diego Hardware)

On Dec. 8, San Diego Hardware celebrated 125 years in business. To celebrate the milestone, the company decided to celebrate its historical figurehead, the “Hardware Lady.”

Leading up to the anniversary, San Diego Hardware conducted a search for the identity of the original “Hardware Lady” that appeared in the store’s advertisements.

With the help of the public, the owners learned the woman was Fanny Sherman Sloane from a pioneering San Diego family.

At the celebration event, La Mesa resident and model Kelly Zive posed for photos in a gown identical to the one in the photo. The gown will remain on display in the store.

“We’re excited to have deep roots in San Diego with now the fifth generation of family working at the store,” co-owner Bill Haynsworth said in a press release. “125 years in business can only be achieved through our wonderful San Diego customers.”

Fanny Sherman Sloane, according to our sources, was born in 1871 and was the daughter of Capt. Matthew Sherman and Augusta Barrett, both prominent citizens. Capt. Sherman was mayor of San Diego from 1891 to 1893. Sloane was in her early 20s when she posed for the photograph and no doubt, her father knew the original founders of the company: Fred Gazlay, John M. Wood, George M. Hawley and George T. Hawley, who purchased the retail store of Todd & Hawley, 658 Fifth St., and changed the name to San Diego Hardware & Company.

Current co-owner Bill Haynsworth is the great nephew of Fred Gazlay. Bill Haynsworth bought the business, together with co-owner Rip Fleming, in 1983 from Haynsworth’s father. Haynsworth’s son Bryan currently works at the store, making him the fifth generation to help with the business. Daughter of store co-owner Rip Fleming, Hannah Fleming, also works at the store as marketing manager.

Over the years, the store sold many different items from pots and pans to Winchester rifles, cast-iron stoves and iceboxes until Haynsworth and Fleming focused their core products on decorative hardware. Located in Downtown San Diego for more than a century, the company moved in 2006 to Kearny Mesa to better serve its customers with a larger space, freeway access and convenient parking.

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